Nestle Maggi’s comeback campaign
2015 has been a nightmare for one of the India’s most popular brand of noodles from Nestle. The horror began when Maggi was banned and asked to withdraw all its variants following a Food Safety and Standards Authority of India (FSSAI) order that accused the instant noodles of having lead and monosodium glutamate above permissible limits. Although Nestle had moved the High Court saying that the MSG is from naturally occurring sources and that lead was well within the permissible limit, tons of noodle packets were recalled from all parts of the country. In the quarter ending June, Maggi reported its first quarterly loss in at least 17 years .After two months the ban was set aside by the court but it asked Maggi to undergo a retest at labs certified by National Accreditation Board for Testing and Calibration. Maggi was given 6-weeks to prove it is safe for human consumption. All throughout the ban when Maggi was striving hard to be back on shelves, the instant noodle...